Conversion rate is a metric that has a direct impact on your revenue. You can never have enough of it. A number of factors affect the conversion rate, such as brand trust, messaging, landing page design, etc. For instance, Amazon has an industry-leading conversion rate because of the years in business and the trust in its brand. A recently-launched e-commerce site can’t hope for that kind of conversion rate even if its user experience is much better than that of Amazon. In the case of websites, various design factors, usability, and communication factors have a lot to do with conversion….
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Source: Daily Egg