What is Keyword Cannibalization?

glossary keyword cannibalization

Keyword cannibalization is what happens when you have multiple pages on your website that all target the same keyword. When more than one page is designed to rank for one particular keyword, you end up competing with yourself. As a result, each page ends up with diminished authority, a lower click-through rate and even lower conversion rates than you’d achieve from having just one target page. Cannibalizing Your Content To put it simply, keyword cannibalization is the act of splitting clickthrough-rate (CTR), links and conversions between two pages that should either be merged together or should be targeting different keywords….

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