What keeps customers from filling out one of your email capture forms? Is it because they don’t believe you will deliver what you say? Is it because it’s too long? Too short?
In this clip from an in-person training session at 2016’s NIO Summit hosted by NextAfter at MECLABS, Austin McCraw talks about the two essential factors that we can influence to produce more leads through our capture forms.
The post How to Think About Email Capture Forms Like a Customer appeared first on MarketingExperiments.
Source: Marketing Experiments