Nektan partners with Newlette to enhance its player management offering

A leading international B2B gaming solutions and services provider, Nektan partners with Newlette to significantly enhance its player management with launch of Newlette CRM. Newlette uses science to increase customer lifetime value, loyalty and entertainment. With the use of 48 machine learning algorithms, Newlette models player behaviour, presenting the optimum offers and bonuses, based on individual playing styles, to increase …

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