Amazon will bring Alexa functionality to Big Mouth Billy Bass toys starting next year.
You read that right: Amazon allowed Alexa, one of the most sophisticated AI assistants on the market, to be compatible with an 18-year-old fad novelty toy whose main appeal is that it’s an animatronic fish. That sings.
Amazon announced the new Alexa-fish onstage at its big Alexa event, at which other partner brands included the likes of BMW.
The AI won’t be integrated directly into Billy Bass — instead, as Amazon SVP Dave Limp explained, a Bluetooth connection will bring Alexa to the fish. The connection will allow users to interact with the fish as a vessel for Alexa, and the AI will control the animatronics, too. Read more…