As dmexco comes to an end, attendees are leaving with new insights and ideas around the digiconomy and how to stay innovative in the ever changing tech landscape.
After two days of discussions around the latest trends and innovations, these are our key takeaways.
Brands need to be content creators
Living in the digital world takes a toll on our ability to take in the world around us, so that means brands have to come up with increasingly innovative and truly engaging ways to communicate with their target audiences and break through all the noise. Branded content is hardly new, but now everyone is taking a stab at it — and it’s really paying off for some. Read more…